With the changes in public aesthetics, high-value products will always be the first to get everyone’s attention, and everyone is also willing to pay for this “beauty”. There are also many impulsive consumers who are not concerned about the performance of the product. I chose to buy the product without knowing it well. Therefore, when the product is in hand, some people feel that the sense of use is not as good as they thought, and then they may make a bad evaluation of the brand. This is for the brand. Said that word-of-mouth and image may both be affected.

So, is modern packaging design good for the company and the brand just by looking at the appearance? Is it true that the higher the value of packaging design, the more useful it is?

According to the needs and aesthetics of shopping nowadays, it is not wrong to design the product packaging design to look good. After all, when facing the dazzling array of goods on the shelves of shopping malls and supermarkets, the packaging design is always good enough. Attract the attention of consumers.

You think, the competition in the same industry in the market is already great enough. There can even be hundreds or more brands in a category of products, and the products on the supermarket shelves are all of the same type. If If the packaging of goods is not more attractive, how can it achieve the effect of stimulating consumption? Therefore, the packaging design has a certain effect and significance to promote the appearance.

However, when packaging design is working hard to achieve beauty, don't forget to be creative and show the characteristics of the product more effectively. This will be more conducive to attracting the target sales group of the product. Of course, the most important thing is to improve the quality of the product itself. Only when the quality is in place, consumers are more willing to pay for this product.

Going back to the topic just now, is the packaging design really more useful as it looks more attractive?

It is indeed useful, but if you just blindly reflect that it is good-looking enough, and use some peculiar shapes to show it, and then forget the sense of use of the packaging, it will not be good for the sale of the product. Therefore, when designing and creating commodity packaging, without neglecting the appearance, we must consider its practicality and reduce some flashy creations.